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  Fashion Marketing (ACS)

 

Attestation of Collegial Studies (ACS)

Program Outline Related Jobs
Course List Internships
Special Projects Applied Software


Program Outline

Do you have a flair for fashion in addition to sound business sense?
An ACS in Fashion Marketing will satisfy your every need! With creative and stimulating course content covering the entire field, this training program provides you with the tools you need to quickly undertake a successful career in Fashion Marketing.

Your training will cover the following areas:


Buying, selling, promoting and distributing fashion products
Forecasting styles and trends
Assessing the target clientele's needs
Managing communication needs
Managing marketing strategies


 
 

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Related Jobs

Before the year 2010, an increase in employment of between 21% and 35% per year is expected in the field of marketing, advertising, sales and distribution. As a result, fashion marketing, which includes all four of these promising fields, offers you a future in which employment will not be lacking.

Here are a few of the stimulating jobs that await you once you have finished your training:

Professions related to purchasing:

Buyer
Brand or product marketing manager

Professions related to visual presentation:

Display expert
Visual presentation specialist

Professions related to promotion:

Special event co-ordinator
Stylist
Advertising agent

Professions related to retail sales:

Supervisor
Director
Retailer
Trainer

Professions related to wholesale sales:

Sales representative
Product manager
Sales agent


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Course List

The ACS in Fashion Marketing is offered:
Over a period of 3 years for regular training, or
Over a period of 2 year for intensive training


Courses:
Fashion phenomena
Fashion and society
Analysis of factors influencing the fashion market
Study and Analysis of Fibres and Textiles
Textile Evaluation for a Fashion Product
Integration in Workplace I
Integration in workplace ll
Computer Lab
Job Task - Fashion Marketing
Budget Planning
Accounting Principles - Fashion Industry
Exclusive Program Development
Environment and Consuming
Financial Management of a Fashion Enterprise
Exclusive Program Management
Clothing and Accessories Assortment Planning
Import-Export (Entrepreneurship)
Law, Regulations and Codes
Layout
Approach to Planning
Introduction to Fashion Marketing
Marketing II - Case Analysis
Human Resource Supervision & Management
Fashion Enterprise Project
Communication Mix Elements
Data Gathering and Analysis - Fashion Industry
Clothing and Accessories Assortment Selection
Fashion Presentation Planning
Visual Presentation Strategy - Fashion Industry
Sales Management - Fashion Industry
Fashion Merchandise Management
Advertising & Promotional Activities Plan
Customer and Supplier Prospecting

Note:
Content provided as indication only. LaSalle College reserves the right to change, modify, add or remove one or more software programs or application languages, one or more courses or course contents at any time, while ensuring that the training objectives and the recommendations found in the collegial teaching manual are respected.


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Internships

Retail Internship
This internship allows students to familiarize themselves with the operation and structure of a retail business.

Wholesale Internship
This internship allows students to:


Use the knowledge acquired during training to function in a head office environment
Understand the interaction between the various departments within a company (purchasing, visual presentation, marketing, advertising, etc.)

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Special Projects

Planning a Fashion Event

During this project, you will have the opportunity to participate in every facet of the organization of a fashion event, all under the supervision of an industry professional:

Marketing Strategies
Styling
Public Relations
Space layout planning
Budget Planning, etc

Development of a New Fashion-Business Concept

Go for it! LaSalle College offers you the opportunity to start your own business under the supervision of professionals from the fashion industry.

You could be a winner in our prestigious contest while transforming your student project into a real business!

Participate in every step of the business start-up process while benefiting from the material and academic support provided by LaSalle College:


Development of a fashion-business concept through the definition of its products, target market, marketing strategy, financing, personnel and layout;
Project presentation in front of a jury comprised of fashion industry professionals;
Projects exhibit within the framework of a special event.

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Applied Software

Microsoft Office : Word, Excel, Powerpoint
Visual 2000
Simply Accounting

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Click here to download the printable program file

 


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