Home Site Map Careers Français Spanish Portuguese

Simplified Chinese Traditional Chinese Russian Japanese Korean Vietnamese Arab



  Fashion Marketing (DCS)

  Diploma of Collegial Studies (DCS)
  Program Outline Related Jobs
  Course List Internships
  Special Projects Applied Software

 
  Program Outline

Do you have a flair for fashion in addition to sound business sense?
A DCS in Fashion Marketing will satisfy your every need! With creative and stimulating course content covering the entire field, this training program provides you with the tools you need to quickly undertake a successful career in Fashion Marketing.

Your training will cover the following areas:


  Buying, selling, promoting and distributing fashion products
  Forecasting styles and trends
  Assessing the target clientele's needs
  Managing communication needs
  Managing marketing strategies
 
  Menu

Related Jobs

Before the year 2010, an increase in employment of between 21% and 35% per year is expected in the field of marketing, advertising, sales and distribution. As a result, fashion marketing, which includes all four of these promising fields, offers you a future in which employment will not be lacking.

Here are a few of the stimulating jobs that await you once you have finished your training:

Professions related to purchasing:

Buyer
Brand or product marketing manager

Professions related to visual presentation:

Display expert
Visual presentation specialist

Professions related to promotion:

Special event co-ordinator
Stylist
Advertising agent

Professions related to retail sales:

Supervisor
Director
Retailer
Trainer

Professions related to wholesale sales:

Sales representative
Product manager
Sales agent

Menu

Course List

Specific Training:

1st Semester

Job Task - Fashion Marketing
Computer Lab
Fashion Phenomena
Study and Analysis of Fibres and Textiles
Introduction to Fashion Marketing

2nd Semester

Fashion and society
Textile Evaluation for a Fashion Product
Accounting Principles - Fashion Industry
Clothing and Accessories Assortment Planning

3rd Semester

Fashion Presentation Planning
Customer and Supplier Prospecting
Budget planning
Marketing-ll - Case analysis
Analysis of Factors Influencing the Fashion Market
Exclusive Program Development
Human Resource Supervision & Management

4th Semester

Clothing and Accessories Assortment Selection
Integration in Workplace I
Communication Mix Elements
Data Gathering and Analysis - Fashion Industry
Financial Management of a Fashion Enterprise
Environment and Consuming
Exclusive Program Management

5th Semester

Law, Regulations and Codes
Sales Management - Fashion Industry
Fashion Merchandise Management
Visual Presentation Strategy - Fashion Industry
Advertising & Promotional Activities Plan
Import-Export (Entrepreneurship)
Approach to Planning

6th Semester

Layout
Integration in Workplace II
Fashion Enterprise Project

General Training:

Physical Education, 3 courses
Philosophy, 3 courses
Language of education and literature, 4 courses
Second language, 2 courses
General Education Complements, 2 courses

Note:
Content provided as indication only. LaSalle College reserves the right to change, modify, add or remove one or more software programs or application languages, one or more courses or course contents at any time, while ensuring that the training objectives and the recommendations found in the collegial teaching manual are respected.


Menu


Internships

Retail Internship
This internship allows students to familiarize themselves with the operation and structure of a retail business.

Wholesale Internship
This internship allows students to:

Use the knowledge acquired during training to function in a head office environment
Understand the interaction between the various departments within a company (purchasing, visual presentation, marketing, advertising, etc.)

Menu


Special Projects

Planning a Fashion Event

During this project, you will have the opportunity to participate in every facet of the organization of a fashion event, all under the supervision of an industry professional:

Marketing Strategies
Styling
Public Relations
Space layout planning
Budget Planning, etc


Development of a New Fashion-Business Concept

Go for it! LaSalle College offers you the opportunity to start your own business under the supervision of professionals from the fashion industry.

You could be a winner in our prestigious contest while transforming your student project into a real business!

Participate in every step of the business start-up process while benefiting from the material and academic support provided by LaSalle College:

Development of a fashion-business concept through the definition of its products, target market, marketing strategy, financing, personnel and layout;
Project presentation in front of a jury comprised of fashion industry professionals;
Projects exhibit within the framework of a special event.

Menu

Applied Software

Microsoft Office : Word, Excel, Powerpoint
Visual 2000
Simply Accounting

Menu


Click here to download the printable program file

 


Info

Contact us!