Attestation of Collegial Studies (ACS)

•	Program Outline	•	Related Jobs
•	Course List

Program Outline

The ACS in Media Communications and Publicity provides you with accelerated access to the exciting and creative world of communications!

This program prepares you for the various real-world needs of advertising firms and agencies currently recruiting.

During your training, you will be exposed to concepts in:

•	Marketing
•	Advertising communication strategies
•	The world of advertising
•	Mass media outlets (print, radio, television)
•	Specialised media
•	Magazines, cultural publications, Metro daily publications
•	The new technology market
•	Measurement tools such as PMB, BBM/Nielson, NASBANK and others

As a graduate, you will have the skills necessary to:

•	Contribute to the design and coordination of advertising campaigns and special events for an advertising agency or for the advertising client directly
•	Develop, organise and produce effective communications tools
•	Determine the best method for reaching a target market, whether through television or radio advertising, using the Internet or in print.

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Related Jobs

With an ACS in Media Communications and Publicity, you will have the necessary skills to work in the following business environments:

•	Advertising agencies
•	Communications and marketing departments
•	Media placement agencies
•	Radio and television stations
•	Newspapers and magazines
•	Public relations and marketing firms
•	Social agencies and para-governmental organisations
•	Governmental communications departments (federal, provincial or municipal)

Our program provides you with the opportunity to apply your knowledge in the exciting world of media communications in the following capacities:

•	Promotions Coordinator
•	New Markets Development Specialist
•	Research Technician
•	Visual Presentation Technician
•	Local Sales Clerk
•	Buyer/Estimator
•	Customer Service or Production Clerk
•	Administrative Representative

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Course List

1st Semester (The basis of advertising and promotions)

•	Work functions in media management and advertising
•	Advertising and promotions
•	Commercial research
•	Generating ideas
•	Public relations
•	Marketing
•	Computer-graphics conception I
•	Commercial representation and communications I

2nd Semester (Inventing a product/service for mass consumption)

•	Advertising mock-ups
•	Consumer behaviour
•	Workshop: media sales
•	Marketing strategy
•	Commercial representation and communications II
•	Sponsorships and financial campaigns
•	Advertising - new media

3nd Semester (Preparing an agency pitch for a specific product)

•	Advertising workshop
•	Language and media
•	Computer-graphics conception II
•	Radio production
•	Agency management
•	Television production
•	Advertising internship

Note:
Content provided as indication only. LaSalle College reserves the right to change, modify, add or remove one or more software programs or application languages, one or more courses or course contents at any time, while ensuring that the training objectives and the recommendations found in the collegial teaching manual are respected.

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