Special Events (ACS)

Special Events (ACS)

Attestation of Collegial Studies (ACS)

• Program Outline • Related Jobs

• Course List

Program Outline

For those who dream of the jet-set world of fashion shows and photo shoots, the Special Events ACS is an ideal choice!

This one-year program propels you directly to the heart of a completely glamorous and exciting environment; you will learn how to produce and promote special events from beginning to end, such as fashion shows, product launches and photo shoots.

Among other things, this training will allow you to practice two important facets of a fashion event: styling and public relations in fashion.

1. Styling

Encompasses all the visual elements that determine the atmosphere of a fashion show or photo shoot:

•	Clothing and accessories
•	Makeup, hair
•	Makeup, hair
•	Models

2. Public Relations in Fashion

Enables fashion companies and retail businesses to construct and maintain a favourable image with regard to the public.

As a public relations officer in the fashion industry, your mandate will also be to find creative ways of ensuring that your target clientele remembers a company's brand.

During your training, we will teach you how to:

• Write press releases

• Hold press conferences in order to make your news known

Special Project: Planning a Fashion Event

During this project, you will have the opportunity to experience all the facets of organizing a fashion event, under the supervision of a professional in the industry:

•	Marketing strategies
•	Styling
•	Public relations
•	Communication, research and choice of media
•	Choosing locations and planning the layout
•	Planning the budget, etc.

Take a look at some pictures of the RUSH 2004 fashion show, a presentation of students in LaSalle College's Fashion Marketing program.

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Related Jobs

Thinking of an ACS in Special Events? The employment opportunities are fascinating:

•	Special events co-ordinator
•	Assistant fashion writer/editor
•	Assistant public relations officer in fashion
•	Personal stylist
•	Stylist for.
•	media
•	magazines
•	fashion events
•	other promotional activities

Once established, a stylist may also launch his or her own business.

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Course List

•	Fashion Phenomena
•	Analysis of Factors Influencing the Fashion Market
•	Layout
•	Fashion Presentation Planning
•	Communication Mix Elements
•	Advertising & Promotional Activities Plan
•	Study and Analysis of Fibres and Textiles

Note:
Content provided as indication only. LaSalle College reserves the right to change, modify, add or remove one or more software programs or application languages, one or more courses or course contents at any time, while ensuring that the training objectives and the recommendations found in the collegial teaching manual are respected.

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Click here to download the printable program file

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